Adlabs Wins Chandigarh FM Frequencies @ Rs. 15 Crore!

Incredible as it sounds, Adlabs bid a whopping Rs. 15 crores for Chandigarh’s FM frequencies and they won. The company is backed by Anil ‘Reliance’ Ambani (he bought it last year). The second bid for Chandigarh was from Bhaskar Group (the publishers of Dainik Bhaskar) for Rs. 10 crores. Apparently Chandigarh got the highest bid among the 21 cities for whom the bids were invited.

Chandigarh lacks a good radio station. We only have two: Local AIR and the limited duration Kasauli’s retransmission of AIR Delhi’s FM station. This is underlined by Rajesh Sawhney (President, Reliance Entertainment):

We have managed to get the key cities of Punjab, including Chandigarh. These markets are under-served by radio and we see great advertising potential here, especially from local advertisers.

So with Adlabs entry, things are finally looking up and maybe in another decade or so, we’ll have a healthy competition between different radio stations here.

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5 Responses to “Adlabs Wins Chandigarh FM Frequencies @ Rs. 15 Crore!”

  1. Amardeep singh Says:

    But the most growing city like chandigarh got only 2 FM stations.Well i dont think its fair.
    But do any one know when the FM stations will start in chandigarh.
    Hope to listen them soon.

  2. Rajiv Sharma Says:

    I am away from city beautiful from last 2 years but getting a new radio station will atleast let me in touch with my city on line. they will have telecast on internet aswell and i can listen in England aswell.

  3. kavita kandwal Says:

    I want to know where exactly ad labs fm studio is located in chandigarh as i want to apply for the post of radio jockey………

  4. Woody Says:

    I’m afraid I don’t know the location of the studio.

  5. Amardeep singh Says:

    You can apply through their website

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