You can’t delete those cookies, you Moron!

Maninder at office sent me over to Company Bypasses Cookie-Deleting Consumers story.

The New York company on Thursday unveiled what it calls PIE, or persistent identification element, a technology that’s uploaded to a browser and restores deleted cookies. In addition, PIE, which can’t be easily removed, can also act as a cookie backup, since it contains the same information.

and

Mookie Tanembaum, founder and chief executive of United Virtualities, says … "The user is not proficient enough in technology to know if the cookie is good or bad, or how it works."

WTF?

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